Search Engine Optimisation

What’s SEO & SEM?

Without SEO, you really aren’t on the internet. Almost no one will ever find you through the search engines. Adelaide Website Designers, Redbax, love any questions regarding search engine optimisation.

• There are 10’s of millions of websites with billions of pages.
• Only the top 10 web pages are listed on a Search Engine Result Page (SERP) i.e. the 10 most relevant in the eyes of Google for the selected keyword.
• 68% of all searchers don’t go past the first page.
• 98% don’t go past the 3rd page.

SEO is a process in which businesses optimise their websites to rank well on search engine result pages. SEO aims to increase traffic flow through non-paid, organic processes.

SEM is a broader term incorporating SEO as one element of its strategy. In addition to SEO, it uses paid methods to increase traffic flow. This could be search engine ads or social media marketing campaigns.